How Small & Medium Business Can Market like the Big Companies

Engaging Community Leadership to create a youth sports event.

This is an exciting time of the year for tailgating events across the United States and Canada. The traditions surrounding each event and team run deep and are full of marketing opportunities. Creating the perfect tailgating event is easy and can be done at the stadium or off-site depending on the venue and rules around that venue. Creating an exciting event in coordination with your favorite team is as simple as planning tailgate food, beverages, games, and giveaways. These can be obtained by designing your event and using websites like Canva.com to create invites, graphics, and visuals that create excitement before and after the big game. Once you create your event graphics simply reach out to local businesses for sponsorships in exchange for the marketing value you will provide them during your event. A few sponsorships you might look for are:

In-Person and Online events are necessary for maintaining sales pipelines, fostering networking, and supporting customer engagement. Marketers all over the world are capitalizing by turning traditional webinars and live streams into hybrid live/virtual events. Online events used to be seen as a supplement to in-person events but businesses now regard hybrid options as key components to growth. This means that every marketer will need to know how to plan a successful hybrid event.